Notorious Paris Thrill Ride 'C'était un Rendez-Vous' Gets Ford Mustang Reboot, with Virtual Reality and 360 View
Feb 17, 2017 | COLOGNE, Germany
- Ford Mustang is the star of a reboot of the iconic driving short “C’était un Rendez‑Vous”– made using 360 and virtual reality technology
- Famous French film maker Claude Lelouch – who was behind the original 9‑minute film – helps remake petrolheads’ fantasy as “Re-Rendez-Vous” to celebrate 40th anniversary
- Viewers control camera angle and virtual environment as 5.0-litre V8 GT Mustang Fastback powers through Paris
It’s a film that has become a legend for petrolheads – a driver racing through the streets of Paris for a date that just can’t wait. Now Ford has given short film “C’était un Rendez-Vous” a very modern reboot with the Mustang, to mark the 40th anniversary of the original 9-minute clip – with 360 views and virtual reality technology.Watch it here: https://youtu.be/BpKYid_Gm5M
The original 1976 movie, created by French film maker Claude Lelouch, captured an audacious drive through Paris in the early hours of the morning. For “Re-Rendez-Vous”, Mustang is the star. Conceived by GTB (Ford’s WPP global agency) in partnership with Lelouch, “Re-Rendez-Vous” follows a similar route past landmarks that includes the Arc de Triomphe, Sacré Cœur Basilica, and Montmarte. For the remake, the driver is a woman.
Lelouch achieved Oscar success for the 1966 movie “A Man and a Woman”, in which the main character drove a white Mustang in the Monte Carlo rally.
“I had goose bumps watching ‘C’etait un Rendez-Vous’ forty years later in virtual reality. At the time, my movie was about the feeling of freedom and the pleasure driving generates,” Lelouch said. “I knew that Ford would do more than just a tribute to the original in this new version. I am delighted to see the Mustang again and to close the loop fifty years after ‘A Man and a Woman’”.
Perfectly recreating the main aspects of the route was a challenge. Some roads have long since disappeared. Due for release later this month, “Re-Rendez-Vous” will first air online and can be viewed in 360 on mobile devices or using a virtual reality headset. There are plans for the film to be shown online via an expandable banner – a virtual reality first.
“Mustang is a symbol of the freedom and thrill of driving. Recreating Lelouch’s cult short film ‘C’etait un Rendez-Vous’ was the perfect way to capture this spirit for a new audience,” said Anthony Ireson, director, Marketing Communications, Ford of Europe.
The Ford Mustang in the new clip is a 5.0-litre V8 fastback. The iconic car is also available as a convertible, and with a 2.3-litre EcoBoost engine. Almost 25,000 cars have been sold and ordered in Europe, since the model was launched here in 2015.
About Ford Motor CompanyFord Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 201,000 employees and 62 plants worldwide, the company’s core business includes designing, manufacturing, marketing and servicing a full line of Ford cars, trucks and SUVs, as well as Lincoln luxury vehicles. To expand its business model, Ford is aggressively pursuing emerging opportunities with investments in electrification, autonomy and mobility. Ford provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products and services, please visit www.corporate.ford.com.
About Ford of EuropeFord of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 53,000 employees at its wholly owned facilities and approximately 68,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 24 manufacturing facilities (16 wholly owned or consolidated joint venture facilities and 8 unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.