Lee Iaccoca led the Fairlane Committee, the end product of which was the 1964 1/2 Mustang. It was this project that put Iacocca on the international platform and gave the world a glimpse of Lee's business management style. His use of good marketing research data, his willingness to listen to people & his readiness in taking the risk of introducing a new product made him an endearing character. All his qualities combined to make the Mustang a success & he was soon being known as the Father of the Mustang.